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Paid social

Reach Your Audience on the Platforms That Matter Most
Expand your brand’s influence and engage customers at every stage of the funnel with tailored paid social strategies. Whether it’s Meta (Facebook & Instagram), LinkedIn, TikTok, or Reddit, we identify the best channels to deliver sustainable growth for converting leads, sales, or your custom goal. 

MOST POPULAR PLATFORMS

Meta (Facebook & Instagram)

  • Campaigns: Drive conversions with creative ads, targeted audiences, and optimized conversion strategies.
  • Lead Generation: From instant lead forms to driving traffic directly to your website, we test creative and form experiences to pinpoint the highest-quality leads.

LinkedIn

 

  • Precision Targeting: Connect with decision-makers, key industries, or professional groups that are harder to reach elsewhere.
  • Engaging Ad Formats: From conversational ads to lead gen forms, we employ multiple campaign types to capture and nurture valuable prospects.

Our framework

  • Test: Experiment with different audiences, ad formats, and creative angles to identify the strongest pathways to conversion.
  • Optimize: Analyze performance at a granular level, refining bids, budgets, and messaging to achieve your ideal cost per result.
  • Scale: Expand your reach confidently once we’ve established a winning formula, ensuring your investment translates directly into sustainable growth.

Logo Design & Brand Guidelines

Lay the foundation of your brand with a recognizable logo and cohesive design standards. We establish color palettes, typography systems, and visual directives that unify your marketing efforts across all platforms.

Marketing & Sales Collateral

From social media graphics and print materials to product packaging and display ads, we produce visually stunning assets that resonate with your target audience—encouraging engagement, driving conversions, and strengthening brand recall.

Website & User Interface Design

Our approach to web and UI design is guided by both form and function. By blending eye-catching aesthetics with intuitive navigation, we create online experiences that keep visitors intrigued, informed, and inspired to explore further.

Illustrations & Custom Artwork

For brands looking to stand out even more, we offer custom illustrations and artwork that infuse your visual presence with a unique personality. Whether subtle accents or bold statement pieces, these creative touches add authenticity and depth.

Graphic Design & Branding

A strong visual identity isn’t just about looking good—it’s about creating a lasting impression, telling your story, and connecting with your audience on a deeper level. At MA Media, we blend creativity with strategy, ensuring every design element plays a role in advancing your brand’s goals.

Paid Search

Comprehensive Google & Microsoft Ads Management

Boost visibility, capture new customers, and maximize your ROI with our tailored paid search strategies. From text ads to shopping campaigns, we adapt to your business model—whether you’re a DTC brand or a brick-and-mortar franchise—to deliver meaningful results.

Text ads

  • Standard Text Ad Campaigns: A balanced approach using brand, non-brand, and competitor-focused keywords to cover all bases in the search landscape.
  • Dynamic Search Ads (DSA): Automatically match your site’s content with relevant queries, reaching customers at every stage—from initial research through final purchase.

Display & video

  • Display Campaigns: Get in front of potential customers across premium inventory, nurturing interest and keeping your brand top-of-mind throughout the buying cycle.
  • Video Ads: Engage prospects on a deeper level with a range of formats—from short bumpers to in-depth tutorials—showing off your products or services in a dynamic and memorable way.

Our SEM Roadmap: Discovery, Strategy, Optimization

 

  • Discovery: We begin by deeply understanding your business, goals, and market landscape.
  • Strategy: Insights shape our account architecture, keyword selection, and campaign taxonomy.
  • Optimization: We continuously refine every detail—from search query reporting to product title testing—to ensure peak performance and scalability.

Our Process: Analyze, Implement, Measure

 

  • Audit & Benchmark: Verify your existing data model and ensure accurate historical insights.
  • Planning & Prioritization: Use heatmaps, conversion data, and user behavior analysis to develop a strategic roadmap of experiments.
  • Optimization & Deployment: Rapidly test, refine, and iterate through experiments—unlocking the winning variants that drive measurable improvements in your ROI.

Ready to Elevate Your Conversion Rate?

With our boutique CRO expertise, you gain a partner dedicated to enhancing user experiences, sharpening your competitive edge, and achieving meaningful growth.

Conversion Rate Optimization (CRO)

Data-Driven Experiments to Maximize Your Conversions

From robust analytics audits to A/B testing and variant deployment, our CRO approach transforms data into action. By refining user experiences, validating hypotheses, and continuously optimizing, we help you convert more visitors into loyal customers—without guesswork.

Content Creation

Comprehensive Content Creation for Sustainable Growth

Our content services are designed to meet your brand’s unique needs—whether you’re filling gaps in existing material or starting from scratch. We focus on strategy, production, and ongoing optimization, ensuring your content consistently delivers value, ranks higher, and attracts the right audience.

Start Creating Measurable Content
By partnering with us, you gain a dedicated ally committed to delivering growth. From strategy and production to continuous optimization, we ensure your content not only ranks—but resonates and converts.

Strategy: Building a Strong Foundation

  • Topic Research & Ideation: We dig deep into customer search patterns, competitive landscapes, and market trends to identify content opportunities. This ensures every piece we create is relevant, insightful, and strategically aligned with your business goals.
  • Content Audits: By assessing your current content library, we spot duplications, underperforming pieces, and missed opportunities. From there, we craft a roadmap to refine, rewrite, or expand content, eliminating cannibalization and strengthening overall site authority.

Outlines & Production: Turning Plans into Impactful Content

  • Content Roadmap: A clear plan ensures we’re consistently delivering content that informs, engages, and converts—whether it’s blog posts, service pages, or in-depth guides.
  • Detailed Outlines: Before writing begins, we develop comprehensive outlines that integrate essential SEO elements, keywords, and thematic structures. This groundwork guides our expert (human) writers, ensuring each piece is accurate, authoritative, and user-focused.
  • Research & Authority: Our content isn’t just well-written—it’s backed by thorough research. We incorporate credible sources, expert insights, and factual accuracy to establish trust and authority, helping your brand stand out in a competitive marketplace.

Optimization: Continuous Improvement for Ongoing Results

 

 

  • Technical & Structural Refinements: Proper internal linking, logical heading structures, and the use of semantic keywords are crucial. We optimize these elements to enhance user experience and improve search visibility.
  • Evergreen Upgrades: Content optimization doesn’t end at publication. We continuously revisit and refine content based on performance metrics and evolving trends. This ensures your content maintains relevance, improves rankings, and consistently drives traffic and conversions.

Planning: Building on a Strong Foundation

 

  • Audit & Analysis: We start by reviewing your domain’s historical performance and conversion paths, identifying what’s working and what needs improvement.
  • Functionality Insights: Using behavioral analysis tools, we pinpoint usability issues and roadblocks, setting clear priorities before we even sketch a wireframe.

Design: Crafting a User-Centered Experience

  • Strategic Architecture: Our wireframes outline site structure, user flow, and key interactions, serving as a blueprint for your website’s success.
  • Collaborative Approach: We involve you in every step—ensuring your feedback is integrated, speeding up approvals, and keeping the vision aligned with your business objectives.

Development: Bringing the Vision to Life

  • Custom Solutions: Whether it’s WordPress, Squarespace, Shopify, or another platform, we build with flexibility and longevity in mind.
  • Pre-Launch Quality Assurance: Rigorous testing identifies and resolves bugs, ensuring a smooth go-live experience.
  • Post-Launch Support: We provide live training and documentation to help you manage your new website, ensuring you have the tools to keep it running optimally.

Website Development

Website Development With Purpose and Utility

Your website should be more than just a digital storefront—it’s a 24/7 sales team, a brand ambassador, and a direct line to your audience. Our development process leverages data-driven insights, thoughtful planning, and meticulous execution to create a seamless user experience that drives results.

Partnering with us means you get a site that not only looks great but also fulfills your business objectives. From discovery to deployment and ongoing maintenance, we craft digital experiences that engage, convert, and stand the test of time.

SEO

SEO That Delivers Sustainable Growth
Our multifaceted SEO approach ensures you’re reaching the right audience at the right time. By optimizing every aspect of your online presence—from content and metadata to technical site health and local search signals—we help you stand out in search results, earn more clicks, and drive sustainable, long-term growth.

Start Early, Win More
Investing in SEO now means your site is consistently positioned for growth. With us at your side, you gain a tailored roadmap—shaped by data, guided by strategy, and proven through ongoing optimization—that puts you ahead of the competition.

On-Page: Laying a Solid Foundation

  • Keyword Research & Mapping: We conduct detailed keyword research and assign both primary and secondary keywords to each page, ensuring your content aligns perfectly with user intent.
  • On-Page Optimizations: From headings and title tags to meta descriptions and internal linking, we fine-tune every element of your site’s content to improve relevance and increase your search rankings.

Technical: Ensuring a Seamless User Experience

  • Technical Site Health: We continuously monitor and enhance elements like structured data, crawlability, and page speed—ensuring both search engines and users can easily navigate and understand your website.
  • Schema Markup: Implementing schema communicates key information about your pages, boosting the likelihood of rich search results and more prominent SERP features.

Local: Dominating Your Neighborhood

 

  • Google Business Profile Optimization: We refine and manage your GBP so you can claim valuable real estate in the Map Pack, making it easy for nearby customers to find you.
  • Review Generation & Management: Positive reviews build trust, influence conversions, and enhance local visibility, while constructive feedback identifies areas where you can continue to improve.

Tracking: Accurate, Insightful, Essential

 

  • Measurement: We define key digital KPIs that reflect your unique goals, making sure every data point is relevant and actionable.
  • Infrastructure: Our custom tracking solutions, implemented seamlessly across your site(s), guarantee a clean, reliable flow of information. Without accurate tracking, even the best strategies lack direction—our focus on measurement ensures you’re never in the dark.

Integrations: Connecting the Dots

  • Ecosystems: We align third-party service providers with core marketing platforms, ensuring your various tools and channels speak the same language.
  • Owned Data: By incorporating first-party data—like offline conversions and cost of goods sold—into your analytics stack, we paint a more nuanced, comprehensive picture. This integrated approach empowers you to refine targeting, optimize spend, and understand full-funnel impact.

Visualization: Turning Raw Data Into Actionable Insights

  • Automation: Dynamic, real-time dashboards offer a holistic view of channel performance, enabling you to respond quickly to market shifts.
  • Data Blending: Using tools like Looker Studio, BigQuery, and Supermetrics, we combine multiple data streams into a single, user-friendly format. With digestible reporting at your fingertips, all stakeholders—from marketers to executives—gain the clarity needed to make informed decisions.

Data & Analytics

Informed Decisions That Drive Growth
In performance marketing, data is the foundation upon which all successful strategies are built. Our comprehensive approach to tracking, integration, and visualization ensures you see the full picture—enabling smarter choices that align with your business objectives.

Data Is Everything—Utilize It
When prioritizing accuracy, integration, and clarity, you’ll not only gather the right data but also transform it into actionable insights. Make better decisions, optimize your campaigns, and drive measurable growth—starting now.